Latest posts
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Marketing Breakdown of the DeFi Project Maple Finance
What is Maple Finance? Maple Finance is a decentralized platform (DeFi) that operates as a lending marketplace for institutional and accredited investors. Founded in 2021 (launched on Ethereum on May 12, 2021) and later expanded to Solana, the platform offers: Uncollateralized and low-collateralized loans — allowing companies to borrow based on their reputation rather than…
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Creating an Effective SMM Strategy for Crypto Projects
Introduction to SMM in the Crypto Space Social Media Marketing (SMM) has emerged as a crucial tool for engaging with audiences, particularly within the rapidly evolving landscape of cryptocurrency. For crypto projects, developing a robust SMM strategy is essential not just for outreach, but also for building community, fostering trust, and driving successful token sales.…
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Effective strategies for promoting your Web3 DeFi project
Understanding the DeFi Landscape The decentralized finance (DeFi) ecosystem represents a significant shift from traditional financial systems, leveraging blockchain technology to create transparent and accessible financial services. Within the framework of web3, DeFi allows users to lend, borrow, trade, and invest without intermediaries, thus lowering costs and increasing efficiency. This paradigm shift acknowledges the limitations…
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Viral Go: influencer community building with Cryptoteki
Securing influencers for integrations can be a challenge—but convincing them to actively join a community takes it to another level. At Cryptoteki, we specialize in turning ambitious goals into reality, no matter how complex they seem. Viral Go Discord Community Viral Go is a dedicated community designed for:✅ Viral growth strategies✅ Exclusive contests✅ Exciting collaboration…
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How was the memecoin $Hawk being promoted
Let’s take a look under the hood of the meme coin $HAWK: how the story began, what drove its growth, and how it quickly lost 95% of its value. From interviews to crypto. In June 2024, a video went viral, turning Hailey Welch into the iconic “Hawk Tuah Girl.” She started getting invited to shows…
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InfiniFi’s go-to-market strategy for DeFi in 2025
The project is a DeFi platform offering relatively high yields of up to 31% APY. Although the project is new, we’re particularly interested in their influencer marketing strategy, as the team has done an impressive job of drawing attention to their platform. Сайт: https://infinifi.xyz/ X/Twitter: https://x.com/infinifilabs/ Discord: https://discord.com/invite/93CUkjEkXF Website Review The main headlines — “Better…
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Full-stack Web3 marketing for a crypto coin
We handled the end-to-end launch of a new crypto coin under NDA — from branding, website, and visuals to setting up Twitter and Telegram with a daily content strategy. We built active communities on Discord and Galxe, ran weekly contests, and grew an engaged audience of tens of thousands. To scale, we activated 35+ KOLs…
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Crypto community engagement campaign
In a time when cryptocurrency is increasingly influencing financial landscapes, our marketing agency was tasked with enhancing the voice of a growing crypto community. The goal was to drive targeted traffic and foster meaningful connections with potential investors and enthusiasts. What we did: 1. Traffic acquisition strategy. We developed a comprehensive traffic acquisition strategy that…
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Stage Point influencer marketing campaign
Stage Point is an innovative platform designed to transform user engagement in cryptocurrency, investments, and online earning opportunities. With its user-friendly interface, the platform appeals to a wide range of audiences across different demographics. Objectives of the campaign The influencer marketing initiative aimed to enhance brand awareness and generate excitement around Stage Point, ultimately driving…
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Token giveaway campaign
In the ever-evolving world of cryptocurrency, standing out is no easy feat. Our marketing team was tasked with launching an exciting token giveaway for a brand-new project (client under NDA). The goal? To capture attention, boost followers, and cultivate a vibrant community around this fresh token. What we did: 1. Strategic planning: We crafted a…
