We handled the end-to-end launch of a new crypto coin under NDA — from branding, website, and visuals to setting up Twitter and Telegram with a daily content strategy. We built active communities on Discord and Galxe, ran weekly contests, and grew an engaged audience of tens of thousands.
To scale, we activated 35+ KOLs and 300+ crypto community placements using AI-driven outreach, bringing in 100K+ monthly visitors. SEO and PR brought in thousands more through articles and backlinks. We also ran AMAs and giveaways with DAOs and events to build lasting partnerships and visibility.
Note: We’re under a strict NDA. The project name, metrics, and links cannot be shared. But this breakdown will show the exact tools, strategies, and results that brought a new token from zero to a recognized player in the Web3 space within one year.
🔧 1. Project Packaging: Where 80% of First Impressions Happen
Common mistake:
Many crypto startups jump into marketing before polishing their core branding. As a result, they lose trust at first glance — scattered visual styles, inconsistent messaging, and outdated design cost them traction.
What we did instead:
We began with a deep-dive brand discovery and created a complete digital identity, including:
- A modern, fast, and mobile-friendly website with clear CTAs and tokenomics explained in human language.
- A brand kit covering typography, color palette, tone of voice, and usage guides.
- Branded CG-videos to explain the token concept to both degens and newcomers in under 60 seconds.
- Ready-to-use social media templates to keep the brand consistent across all touchpoints.
⏱ Timeframe: 5 weeks
✅ Outcome: A clean, trust-building presentation across web, socials, and partner decks.
🧠 2. Social Media Strategy: Beyond Memes
Common mistake:
Posting only memes or news reposts without a clear voice or consistency. This leads to low engagement and no community ownership.
What we did instead:
We chose Twitter/X and Telegram as the main channels, focusing on delivering value, consistency, and a blend of tone.
- Built a 2-week rolling content calendar, posting 2× daily.
- 70% of content was educational or entertaining: market insights, myth-busting, gamified polls.
- 30% was product-oriented: updates, milestones, sneak peeks – written on the fly to match actual progress.
📊 Outcome:
Steady engagement growth, with many organic reposts from crypto creators and interest from early-stage investors who discovered the project via our threads.
👥 3. Community Growth: Not Just Numbers, But Belonging
Common mistake:
Most communities are dead chats filled with bots, bounty hunters, or silent lurkers. They look big, but they don’t convert or contribute.
What we did instead:
We focused on quality community development across three hubs: Discord, Telegram Chat, and Galxe.
- Appointed a full-time community manager to moderate, engage, and support users in real time.
- Launched weekly mini-events like meme battles, staking quizzes, and lore contests.
- Structured Galxe.com campaigns to attract real users through task-based onboarding.
📈 Outcome:
Tens of thousands of engaged members who asked questions, gave feedback, and contributed UGC (user-generated content).
🎯 4. Influencer Marketing: 300+ Activations, Zero Ghosting
Common mistake:
Crypto teams often spend thousands on one-off influencer posts that deliver zero ROI — because they didn’t build relationships or filter for audience fit.
What we did instead:
We built a smart KOL pipeline using a hybrid of AI + human outreach:
- Used AI tools to scrape and score relevant KOLs based on reach, engagement, niche, and past projects.
- Personalized outreach via email, then moved interested KOLs to Telegram or WhatsApp to prevent ghosting.
- Created a private partner chat for faster communication, feedback loops, and repeat collaborations.
📣 Results:
- 35 large influencer collaborations (150k–350k followers each)
- 300+ placements in niche communities and curated Twitter lists
- Millions of impressions/month
- 100K+ monthly unique visitors to the site from KOL traffic
🔍 5. SEO & PR: From Zero to Authority in 6 Months
Common mistake:
Crypto teams ignore SEO because they rely on hype, but organic traffic brings long-term value and investor trust.
What we did instead:
- Conducted a technical SEO audit and fixed key issues.
- Published 15+ blog posts targeting long-tail queries like “how to stake new altcoins,” “top 10 upcoming tokens,” etc.
- Launched a PR outreach campaign to 500+ journalists and bloggers in crypto/fintech verticals.
💡 Unique twist: We didn’t chase big media right away. We targeted mid-tier blogs where we could get backlinks and full-length articles.
📈 Results:
- 50+ earned media placements
- 3,000+ organic users/month (within 6 months)
- Increased domain authority → better credibility in CMC/CG/DEX listings
🤝 6. Ecosystem Partnerships: Plugging into the Right Nodes
Common mistake:
Too many projects try to go viral instead of going connected. But in crypto, partnerships drive network effects.
What we did instead:
- Identified 100+ DAOs, regional crypto meetups, and DeFi/NFT side-projects.
- Launched joint AMAs, cross-promotions, and curated giveaways with aligned communities.
- Partnered with investor-facing events to boost legitimacy and bring in long-term token holders.
🎯 Results:
- 30+ partner-led activities
- Coverage across multiple time zones and continents
- Improved token holder retention through ecosystem credibility
✅ Final Metrics Summary
| Metric | Result |
|---|---|
| Community size | 50,000+ across Discord/Telegram |
| Influencer outreach | 300+ placements, 35 KOLs |
| Site traffic | 100,000+ monthly visits |
| Organic SEO | 3,000+ users/month |
| Earned media | 50+ backlinks & articles |
| Partnerships | 30+ events, AMAs, co-promos |
💬 Ready to Scale Your Web3 Project?
This wasn’t luck. It was a repeatable system: full-stack branding, smart content, quality community, tactical influencer outreach, sustainable SEO, and strategic partnerships.
Whether you’re launching a new token, building a DAO, or trying to revive your Web3 presence — we can help.
👉 Let’s build something real. Contact us.