In the ever-evolving world of cryptocurrency, standing out is no easy feat. Our marketing team was tasked with launching an exciting token giveaway for a brand-new project (client under NDA).
The goal?
To capture attention, boost followers, and cultivate a vibrant community around this fresh token.
What we did:
1. Strategic planning:
We crafted a comprehensive giveaway plan that was both engaging and effective:
• Entry requirements: participants needed to follow the project on social media, share the giveaway post, and tag a few friends. This not only increased our reach but also fostered community engagement.
• Eye-catching promo materials: we designed visually stunning graphics and dynamic videos to promote the giveaway across various platforms, including Twitter, Instagram, and Telegram.
2. Launching the giveaway:
We rolled out the campaign across multiple channels:
• Social media blitz: we announced the giveaway through all of the client’s channels, maximizing visibility and excitement.
• Influencer collaborations: we partnered with 50 prominent crypto influencers to spread the word to their followers, tapping into an audience of over 3+ million people.
3. Monitoring analysis.
Throughout the campaign, we leveraged analytics tools to track engagement and participation:
• We closely monitored participant activity and interactions with our posts, allowing us to make real-time adjustments to our strategy as needed.
Results:
• Participant surge: over 15,000 people entered the giveaway, far exceeding our initial expectations.
• Follower growth: during the campaign, the project’s social media following grew by 10,000+, laying the groundwork for an active community.
• Community building: post-giveaway, we witnessed a surge in activity within the project’s Telegram group, with an additional 7,000 members joining—a clear sign of growing interest.By choosing to work with us, you are not just investing in a service; you are gaining a partner committed to your success. Together, we can transform your vision into a thriving reality in the ever-evolving crypto landscape.