Zoth is building the community’s first restaking layer for the RWAFi ecosystem, combining the scalability of TradFi with the innovations of DeFi. Zoth creates a permissionless layer for on-chain and off-chain RWA, enhancing their accessibility and utility within DeFi.
Key Points:
• The zoth.io project is an interesting crypto initiative.
• The project’s website has an attractive design but needs SEO improvements.
• Telegram and Discord play a crucial role in community engagement.
• Social media activity helps attract an audience.
• Giveaways and events are effective tools for community growth.
• Launching a testnet and rewarding users boosts engagement.
• Working with ambassadors can significantly expand reach.
• Organic traffic is essential for project promotion.
• The team should include a content manager and a community manager.
• Community feedback is vital for improving the project.
Project Links:
• 🌐 Website: https://zoth.io
• 📢 Telegram: https://telegram.me/zothio (106k members)
• 🐦 X (Twitter): https://x.com/zothdotio (257k followers)
• 🎮 Discord: https://discord.com/invite/zothdotio (184k members)
• 🎯 Galxe Quests: https://app.galxe.com/quest/zoth (273k participants)
• 💼 LinkedIn: https://www.linkedin.com/company/zoth-io/ (6k followers)
• 📝 Medium: https://medium.com/@zoth.io (224 readers)
• 🔵 Warpcast: https://warpcast.com/zoth (3k followers)
Audit zoth.io.
The website audit did not reveal any significant SEO efforts. The main traffic is generated through social media and community engagement.
Telegram zoth.io.
At the beginning of this year, the Telegram was transitioned into a geo-based community format (CIS, China, Turkey, and English-speaking regions).
Each branch has its own admin who answers questions and shares updates from X (Twitter).
• They use the @MissRose_bot for moderation and human verification.
• Currently, they are growing their audience, but there are no major activities or contests happening.
Key Points:
• Local community development
• A dedicated community manager engaging with the audience
• Using the community for testing and activities
Twitter promotion DeFi project
Thematic Content
• News Overview – This type of content was boosted in ads.
News triggers generate a high number of shares, leading to increased reach and subscriber growth.
Product (Announcements)
• Collaboration with institutions:
Announcement of the launch of the first investment products:
Communicating the company’s goals:
Announcements spread well due to reposts:
Onboarding videos on processes – They receive low engagement, but are essential for engaging the active audience:
Shoutouts to the community for contributing to product development:
Events promotions
The first social media posts featured event announcements and team introductions.
There are many events and mentions, with founders being the primary speakers.
Hosting a side event as part of a conference.
Community events with Q&A sessions.
Collaborative events for audience exchange.
Coin launch
Launching its own token six months after the product launch.
One of the high-reach posts was about raising investments, which significantly boosted organic growth on X.
Announcement of the launch of a new coin.
Active announcements began after building an audience.
Partners
Gaining initial mentions to attract attention.
Collaborations and partnerships significantly increase reach.
Active support for partners and from partners.
Activity
First giveaway – Had weak results.
Launch of a subscription contest for communities using the tool: TaskOn.
Giveaways on a new platform: SoQuest
Mechanics: Subscribe to Telegram and wait for contest announcements.
• 5,000 participants
• 50 winners receiving $500 each
Joint Giveaways: Zealy
Launching a testnet with badge rewards for active participants.
Competitive activities within the product.
New asset platform: Polkastarter x Zoth Mission
Increased engagement on X.
Searching for ambassadors from the community.
Key Factors for Promoting a DeFi Project
- • Many events (online/offline) to increase brand awareness and integrate into the community.
- • Active collaboration with partners (joint mentions, events, and community exchanges).
- • Promotion of thematic news.
- • Giveaways to grow subscriber base.
- • Paid announcements of activities. Example.
Discord
Engaged and active community.
• 190K audience, with 5K participants in launches.
Community Structure
Getting started
Info
Community
Arcade
Global
Support
Key Points for Managing Discord
- Cross-Linking All Activities
• Tweets, articles, announcements, community news, and releases are shared within Discord for better engagement. - High Activity Level
• Various events, including games and giveaways, keep the community engaged. - Automation with Bots
• Games, user verification, and news reposts are automated using bots, ensuring efficient community management.
Roadmap for Launch
Pre-Release Phase
- ✅ Create accounts on X, Telegram, and Discord
- ✅ Set up automation for content distribution and engagement
- ✅ Develop a one-month content plan
- ✅ Plan giveaway activities
- ✅ Decide on automation tools for activities
- ✅ Select platforms for activity announcements
- ✅ Start publishing content
- ✅ Launch the first giveaway
- ✅ Analyze results (cost per subscriber, giveaway participant)
- ✅ Repeat successful activities
- ✅ Invite users to the testnet
- ✅ Execute influencer marketing campaigns
- ✅ Launch X ad campaigns to gain followers
- ✅ Optimize the website for search engines
Release Phase
- 🚀 Announce the launch across all accounts
- 🚀 Select platforms for giveaway announcements
- 🚀 Run a giveaway with in-tool engagement
- 🚀 Continue content publications
- 🚀 Conduct subscriber growth giveaways
- 🚀 Publish influencer promotions for platform awareness
- 🚀 Launch X ads to gain followers
- 🚀 Launch X ads for platform registrations and investor attraction
- 🚀 Enhance website SEO for long-term growth
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