Tangem AG, a prominent player in the cryptocurrency wallet manufacturing industry, is on a mission to broaden its network by connecting with influential decision-makers in the crypto retail sector. Based in Switzerland, Tangem is determined to craft a strategic approach that identifies key contacts and enhances outreach efforts in this dynamic and rapidly evolving market.
Strategy development
To accomplish this ambitious goal, we adopted a hands-on methodology that involved meticulous manual research to identify high-quality contacts. Our strategy centered around an account-based sales model, enabling us to customize our outreach for maximum impact. We meticulously designed four strategic touchpoints aimed at engaging our target audience, boosting brand awareness, and fostering meaningful conversations.
Target segments
Our outreach efforts focused on three distinct segments within the cryptocurrency ecosystem:
1. Retailers of cryptocurrency wallets: engaging with those who specialize in selling wallets directly to consumers.
2. Retailers of mining equipment: connecting with businesses that provide essential tools for cryptocurrency mining.
3. Accessory retailers: targeting retailers that offer accessories for cryptocurrency wallets, enhancing user experience.
Each segment presents a valuable opportunity for collaboration and partnership, paving the way for mutual growth.
Campaign results
The outreach campaign proved to be highly effective. We reached out to 665 targeted individuals, resulting in 461 email opens and 39 responses. Ultimately, we successfully scheduled 8 calls, showcasing not only strong engagement but also the potential for partnerships that could significantly elevate Tangem’s market presence.
Conclusion
This campaign marks an exciting starting point for Tangem AG. Each connection established is a stepping stone towards ongoing growth and leadership in the cryptocurrency wallet sector. We are enthusiastic about the future possibilities and remain dedicated to supporting Tangem in achieving remarkable milestones together. Let’s unlock the potential of the cryptocurrency market!