What is Maple Finance?
Maple Finance is a decentralized platform (DeFi) that operates as a lending marketplace for institutional and accredited investors. Founded in 2021 (launched on Ethereum on May 12, 2021) and later expanded to Solana, the platform offers:
Uncollateralized and low-collateralized loans — allowing companies to borrow based on their reputation rather than providing large collateral.
There are four key roles in the ecosystem:
- Pool Delegates – credit professionals who create lending pools, conduct due diligence, and set loan terms;
- Borrowers – primarily institutional players such as crypto companies and hedge funds;
- Lenders – individuals and organizations looking to earn yield by depositing into lending pools;
- Cover Providers (stakers) – act as the “first line of loss” and receive a share of interest in return for taking on risk.
Products and tokens: the native token is SYRUP (which replaced MPL in late 2024); it is used for staking, governance, and earning rewards.
Key Features of Maple
- Transparency: All transactions and loan terms are recorded on the blockchain.
- Institutional Focus: Tailored for large financial organizations; lending pools are managed by experienced credit professionals.
- Additional Products:
- Syrup.fi – a permissionless platform offering overcollateralized loans with fixed interest rates for DeFi users.
- Risk Management: Risks are mitigated through pooled structures, audits, and professional due diligence.
Exploring the maple.finance website
All sections on the website lead to registration on the platform, allowing users to purchase the native token and invest in crypto assets..
Access to purchasing the token does not require registration and is available after connecting a wallet.
Access to investor tools requires KYC and full registration.
The company blog is presented in a card format, linking to both internal resources (articles, site sections) and external platforms (X, YouTube, media outlets).
The Syrup token section is placed on a separate page with a unique design.
From this page, users can easily navigate to the exchanges where the token is traded.
Telegram Maple
Maple’s Telegram community has around 5,000 members. It is organized into subgroups based on specific topics or areas of interest.
The main activity is driven by brand representatives, including the Community Manager, Community Lead, and Admin.
Most of the discussions take place in the token and support threads. The team responds actively and maintains a customer-oriented communication style.
Twitter (X) Maple
Maple has 56K followers on X. The communication style is official and formal.
Average post reach is around 2,000 views.
Many posts are designed as swipeable cards. Notably, the final slide in these carousels is styled in a unique way—which, while distinctive, appears awkward and is not recommended.
Retweets from other accounts are actively used to amplify content.
The main activities focus on partners — including platforms, research teams, and industry experts.
Most of the comments are incoherent and do not inspire trust.
Most of the content is minimalist and supplemented with short videos.
Maple actively collaborates with partners and launches campaigns on exchanges.
Promotion Terms (e.g., on Bitget):
- Stake $10 worth of crypto
- Get a chance to win a share of $7,000 in $SYRUP
A Maple ambassador was identified among the users on X.
He actively mentions the brand and its initiatives.
Further research revealed additional Maple ambassadors.
Most often, these are small accounts run by active creators.
And here is the ambassador invitation page.
Here’s what the ambassador reward program looks like:
