We have a classic profile of a top executive in a crypto company.
From this article, we will understand what Brad writes about, the secret of his popularity, and how crypto and Web3 company owners can achieve similar popularity through social media.
Twitter Brad Garlinghouse in Numbers
– 1.1 million followers
– 600 following
– 1,200 posts
Verified followers consist of an active crypto audience (investors, tech professionals).
What Does Brad Garlinghouse Write About on Twitter?
Unlike David Sacks, Brad writes more original posts rather than just reposting content.
His style is very simple—short and concise texts.
Main Topics of Brad Garlinghouse on Twitter
• Cryptocurrencies and regulation: Posts about Ripple, the crypto market, and legal issues, especially disputes with the SEC.
• News and commentary: Discussing events related to the crypto industry, especially court rulings, SEC actions, and regulatory decisions.
• Reposts and quotes: Support and reactions to other users, especially those related to Ripple, XRP, and cryptocurrencies.
• International markets: Interest in Ripple’s global presence, posts in different languages, such as “Bom dia! 🇧🇷” in response to news from Brazil.
• Politics and regulations: Statements on regulation, support for pro-crypto initiatives.
Post Formats of Ripple’s CEO on Twitter
• Original tweets (short opinions, comments, rarely long reflections).
• Reposts with commentary (quoting posts from lawyers, crypto experts, and news accounts).
• Simple reposts (without comments but with clear approval of the topic).
• News quotes (especially related to XRP, SEC, and Ripple).
• Emotional and informal posts (sometimes includes emojis, such as 🇧🇷, 😄).
Tone of Brad Garlinghouse’s Tweets
• Diplomatic yet assertive: Criticizes the SEC but not in a radical way.
• Optimistic: Highlights opportunities for industry growth.
• Business-oriented: Focuses on institutional aspects (regulation, partnerships).
• Loyal to Ripple/XRP: Supports projects and shares positive forecasts.
How often does Brad post on Twitter?
• Several times a week (no fixed schedule, but high activity).
• Active engagement with current events (reacts to major news within 1-2 days).
Insights on Managing Twitter by Ripple’s CEO
Brad Garlinghouse uses X as a platform to strengthen Ripple’s position in the crypto space, influence regulatory discussions, and maintain community loyalty. His posts are often related to the SEC, Ripple/XRP, and international regulations.
Content Plan for Web3 and Crypto Company Owners
The goal of this content plan is to enhance reputation, engage the community, attract investors and users, and clarify regulatory issues.
1. Key Content Directions
1. Analytics and Trends
• Breakdown of global trends in Web3 and the crypto industry.
• Commentary on SEC, MiCA, regulations in the US, EU, and Asia.
• Macro-economic forecasts: BTC, ETH, DeFi, NFT.
• Case studies on real-world blockchain applications (CBDC, RWA, DePIN, GameFi).
2. Case Studies & Company Success Stories
• Major integrations, partnerships, and blockchain adoption stories.
• Client success stories demonstrating the effectiveness of your product.
• Innovative technologies that differentiate the company from competitors.
3. Educational Content
• What are Layer 2 solutions, zk-Rollups, DAOs, DeFi, and Real World Assets (RWA)?
• Simplified explanations of key crypto concepts for beginners and B2B audiences.
• Lessons from failed crypto projects and how to avoid similar mistakes.
4. News & Rapid Commentary
• Quick reactions to major industry events.
• Analysis of new SEC decisions, court cases, and newly passed crypto laws.
5. Company Philosophy & Values
• Vision for Web3 and the future of decentralization.
• Company principles: openness, security, scalability.
• Why crypto is more than just money—it’s a tool for financial freedom.
6. Community Engagement & Interactive Content
• Answering community questions.
• Announcements for events, AMAs, polls, and discussions.
• Community-driven growth via referral programs.
2. Weekly Content Plan
| Day | Content Type | Example Topic |
|---|---|---|
| Monday | News & Analytics | “SEC vs. DeFi: What to Expect Next?” |
| Tuesday | Educational Content | “What is DePIN and How Will It Change Web3?” |
| Wednesday | Case Study / Success Story | “How Our Tech Helped Scale a DeFi Project” |
| Thursday | Philosophy & Values | “Why Web3 is the Future of the Internet (Not Just a Hype)” |
| Friday | Community Engagement | “Which Web3 Startup Impressed You Lately?” |
🔄 Flexibility: If major news breaks, replace scheduled content with a hot take or analysis.
3. Content Formats
1. Text posts (X, LinkedIn, Telegram) – concise, insightful, and actionable.
2. Threads (X) – detailed explanations (case studies, trend breakdowns, problem-solving).
3. Video content (YouTube, TikTok, Reels) – interviews, explainers, deep dives.
4. Infographics (LinkedIn, Telegram, Medium) – visualizing data and key concepts.
5. Podcasts & AMAs (Twitter Spaces, Telegram) – direct audience interaction.
4. Quarterly Content Strategy (90 Days)
1. Month 1 – Building Trust
• Focus on fundamental company values.
• Educating the audience about the product, technology, and market potential.
2. Month 2 – Strengthening Community
• Launching interactive formats: AMAs, polls, discussions.
• Publishing customer success stories and partnership announcements.
3. Month 3 – Attracting Investors
• Showcasing growth, key metrics, and successful case studies.
• Engaging with industry experts, collaborating with influencers, and cross-promotion.
5. KPIs & Performance Metrics
• Follower Growth on X, LinkedIn, Telegram.
• Engagement Rate (ER): likes, retweets, comments.
• Conversions: clicks to the website, platform sign-ups, inbound leads.
• Community Engagement: number of questions, responses, and discussions.
This content plan will help increase brand awareness, build trust with the audience, and attract investors. The key to success is consistency and adaptability. 🚀
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