This article was inspired by watching HBO’s documentary Bitcoin – Money Electric.
An excellent investigation into the mystery of Bitcoin’s creator, Satoshi Nakamoto. By the end of the film, it feels like the director has managed to answer the question. Do I agree with his conclusion? I’m not sure. Honestly, I don’t have an answer to this question, as it doesn’t particularly concern me.
What I found more interesting, however, is the crypto marketing done by Samson Mow, a key Bitcoin ambassador.
The Role of Influencers and Ambassadors in Marketing (Including Crypto)
Influencers and ambassadors, regardless of the industry, typically handle the following tasks:
• Spreading awareness about a product
• Building relationships between users/partners and the product
• Attracting early adopters
• Educating the audience or simplifying complex concepts
• Driving sales
In the Web3 space, projects often follow a common three-stage marketing funnel:
1. Awareness – Making people aware of the project
2. Interest – Generating curiosity and engagement
3. Participation – Getting users to take action
Analyzing Samson Mow’s Role
Samson Mow is actively working on integrating Bitcoin as a payment tool at the institutional level, engaging with government leaders. This directly accelerates mass adoption—bringing Bitcoin into mainstream usage.
Is this classic marketing? Not only can it be considered marketing, but it should be.
The documentary shows how Mow negotiates, attends conferences, and participates in events. His public influence is evident, but his commercial incentives (such as bonuses for specific achievements) remain undisclosed—something unlikely to be found in public sources.
Exploring Samson Mow’s Twitter
It would be insightful to analyze his Twitter presence (🔗 ), as networking and events with the right people & communities play a crucial role in his strategy.
Participation in Conferences
Samson’s most widely circulated post is related to a current hot topic.
Samson’s Twitter style aligns closely with the original intent of the platform—a bird’s chirping. With 70k posts, most of his content consists of retweets from other users. Despite having 300k followers, his average engagement is around 10k impressions per post.
Strategic Integration into Samson’s Content
When planning an integration into his content, I would focus only on long-term activities with gradual audience warming. Below is my proposed strategy:
1. Post a photo without a caption (e.g., logo, GIF, teaser image). Example: [Insert example]
2. Retweet a product-related news post
3. Ask the audience a question based on the product’s core hypothesis
4. Post a photo from a product-related event
5. Invite users to an airdrop, waitlist, or presale
6. Make the main product announcement
7. Retweet product news highlighting achievements
8. Post another event photo
9. Retweet another product-related update
10. Share a personal experience using the product
Why This Works?
This 10-post structure ensures maximum audience engagement and warming before the final conversion.
Budget & ROI Calculation
• Average cost per post: $500
• Total budget: $5,000
• Outcome: A comprehensive marketing campaign designed for gradual product promotion.
At Crypto Teki, we can help organize such integrations, develop a strategic approach, and attract attention and clients to your crypto/Web3 project. 🚀